Alstone Elevates Its Brand with Kartik Aaryan: A New Era in Elite Cladding
- September 10, 2024
- By: Yukti Kasera
- NEWS
Alstone, the pioneer of high-end exterior wall cladding systems reveals Kartik Aaryan to be the new Brand Ambassador, commencing a kickstart in Architectural Brilliance. Alstone proudly announced Kartik Aaryan, one of the most versatile and phenomenal actors in Hindi cinema and a heartthrob, as the brand's new face in a move that marked a new era of brand recognition. Aligned with the brand's timeless ethos, this strategic partnership is expected to reinforce Alstone's enduring premium finishes and timeless appeal.
It is anticipated that this new partnership will increase brand preference and recognition in premium cladding solutions. Being extremely delighted about the Partnership and the mint-new campaign that is soon to be released, Sumit Gupta, Managing Director of Alstone, remarked, “We are thrilled to welcome Kartik Aaryan - one of India’s most popular and charismatic superstars- as our new brand ambassador. His choice of films and his inspiring body of work resonate strongly with the youth. Furthermore, his distinctive class appeal will fortify the bond between Alstone and its discerning audiences- both commercial and residential.”
Alstone aims to capitalise on Kartik’s charismatic and ageless charm, which is expected to ripple across the building and interiors segment of the industry. Both Kartik and Alstone share similar values, making this partnership a natural fit. “We are confident that his widespread appeal and captivating personality make him a perfect match for the Alstone brand. We are excited to have him join the Alstone family and anticipate a fruitful and mutually beneficial partnership,” concluded Mr. Gupta.
Expressing his enthusiasm about the partnership, Kartik Aaryan stated, “I am delighted to associate with Alstone as a leading cladding brand, and I look forward to working on more such innovative and exciting campaigns in the times ahead.”
Kartik’s association with Alstone as the brand’s face is poised to enhance consumer outreach across all platforms in a high-engagement manner. His versatile and influential personality will resonate with audiences, particularly younger ones, and drive substantial brand awareness.
Alstone, a pioneer in facade cladding solutions, will soon roll out a series of content, including TVCs, reels, videos, and digital marketing materials, featuring Kartik Aaryan. These initiatives aim to create a strong and memorable connection with diverse audience cohorts who are classy yet discerning, ensuring that Alstone remains a top-of-mind brand and is preferred in a fun, endearing, and relatable way.
About the brand
Alstone, a two-decade-old market leader in Metal Composite Panels (MCP) in India, is trusted by architects, builders, and façade consultants. With state-of-the-art production facilities in Dehradun and Dubai, Alstone offers a diverse range of innovative products, including FR and A2 Grade Non-Combustible Panels, HPL, Louvers, Zinc Composite Panels in collaboration with VMZINC France and Alcomb Panels with aluminium honeycomb structure.
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