REHAU Unveils Experience Centre in Noida, Launches RAUVISIO riviera

October 24, 2024
By: Syed Md. Ehteshamul Hasan
NEWS

Global polymer solutions giant, REHAU, marked a major milestone with the grand opening of its first-ever Experience Centre in Noida, signifying the brand's continued expansion into the Delhi-NCR region. Spread across 4,200 square feet, the centre serves as a showcase of REHAU’s commitment to innovation, design, and customer engagement.

The state-of-the-art facility offers visitors an immersive experience, featuring interactive zones and meticulously designed spaces that highlight the company’s extensive product range. From cutting-edge furniture solutions to surface technologies, the centre aims to provide a hands-on environment for architects, designers, and consumers alike.

Speaking to Building Material Reporter, Rafael Daum, CEO of REHAU Asia Pacific, underscored the strategic importance of the new centre. “The Noida Experience Centre is not just a showroom; it’s a key part of our global expansion strategy. By providing an immersive experience, we aim to connect more deeply with our partners and clients in the region,” Daum said.

Faiz Ahmed, Director of REHAU India, echoed the sentiment, stating that the new centre will serve as a “game-changer” for the brand in India. “This centre will be a hub for collaboration, where we can showcase our solutions in a setting that reflects our brand’s core values. It’s a vital step in expanding our reach and fostering meaningful engagement with stakeholders,” Ahmed noted.

A highlight of the launch event was the debut of REHAU’s latest innovation—the 'RAUVISIO riviera' Acrylic Laminate Collection. Inspired by coastal landscapes, the collection blends aesthetics with practicality, offering scratch-resistant, easy-to-clean surfaces in a range of vibrant hues and finishes. Available in 18 striking colours, including standout shades like Shitake, Biscotti, Pearl Grey, and Pink Oyster, it offers both matt (0.7mm lacquered) and glossy variations. Blending aesthetics with functionality, the new collection is designed to be scratch-resistant and easy to clean. It is also simple to install without requiring specialised machinery. This combination of features sets a new standard in laminate design.

Manish Arora, VP of Furniture Solutions, REHAU SOA, emphasised the importance of the new collection in pushing the boundaries of laminate design. “The 'RAUVISIO riviera' collection combines elegance and functionality, setting a new benchmark in the industry. We’re excited to see how it will shape interior spaces across the region,” Arora said.

As REHAU continues to strengthen its presence in India, the Noida Experience Centre is expected to become a key destination for design professionals and consumers alike, further solidifying the company’s leadership in the interior solutions industry.

Established in India in 1997, Founded in India in 1997, REHAU is a leading German brand specialising in polymer-based solutions for the global furniture and construction sectors. Their Vadodara plant, now recognized as a Centre of Excellence, employs cutting-edge German technology to manufacture an array of products, including uPVC Edgebands, solid surfaces, laminates, and underfloor heating and cooling systems. Known for its quality and innovation, REHAU consistently strives to surpass customer expectations.

In India, REHAU offers a diverse product range for residential, commercial, and industrial applications, including:

Kitchens: REHAU Kitchens provide an array of smart solutions, enhancing both functionality and aesthetics with sleek designs and durable finishes, making them ideal for modern homes.
Solid Surfaces: RAUVISIO mineral and RAUVISIO mono are robust, versatile solid surfaces available in various colors and designs. RAUVISIO mineral’s thermoformability allows for the creation of curved designs.
Cabinet Shutters: RAUVOLET Crystal Line 1.0 provides premium cabinet shutters with a glass-like appearance, while RAUVOLET cassette systems are designed for easy installation by screwing directly into cabinets.
Plinth Systems: The RAUVARIO Plinth System includes plinth covers, legs, and accessories, serving both functional and aesthetic purposes in various installations.
Adhesives: RAUBOND offers a wide selection of water-based adhesives suitable for multiple applications.
Masking Tape: REHAU Masking Tape is a pressure-sensitive tape that adheres to almost any surface and can be easily removed without leaving residue.
Commercial Appliances: REHAU supplies a variety of components for commercial appliances, including gaskets, profiles, and industrial hoses.
Third-Rail Support Systems: REHAU also provides third-rail support equipment designed for metro transportation systems.