Award-winning Butterfly Collection shines in ADI Design Index 2024

November 9, 2024
By: Ar. Priyanshi Shah
NEWS

Madama Butterfly Collection, symbolic of Glamora's creative and innovative flair in the world of wallcoverings, has been selected for publication in the ADI Design Index 2024, the volume that gathers the products eligible for the Premio Compasso d'Oro ADI 2026, the most prestigious award recognising the productive and conceptual quality of Italian design. Madama Butterfly Collection is a blend of high-quality materials, aesthetic sensitivity and different cultures, which elegantly fit into the framework of the most sophisticated interior design projects, creating an immersive experience with a strong tactile and visual component.

Exploring Japanese Culture in The European World

Madama Butterfly Collection is the result of a fascinating journey of discovery exploring Japanese culture and its reflections in the European world. A tribute to Giacomo Puccini's opera of the same name, characterised by a perfect balance between compositional freedom and rigorous geometry, between logic and sentiment. The aim is to convey a calm, rarefied elegance by evoking the emotion of an encounter between East and West, between contemporaneity and tradition, as well as between different materials, creating unprecedented effects.

The figure of the geisha, Madama Butterfly, is the main character who brings the scene to life. An imaginary silhouette that moves in architectural spaces defined by soft tones and precise rhythms, interrupted by variations in sequence and invigorated by natural stylistic features such as reeds and leaves. In an intense, muffled universe between inside and outside, everything is governed by a precise order and an original harmony, which makes this collection timeless.

Construction Technique

Madama Butterfly Collection consists of five patterns whose names evoke some of the most poetic verses from Puccini's opera. Each one is made up of a combination of elements in different materials that dialogue with each other thanks to the presence of a thin golden joining line.

The result is a wallcovering proposal with predefined dimensions, all three metres in height, but with different widths, allowing professionals great compositional and decorative autonomy. With this innovative concept, Glamora has created a collection with a strong sensory character, extending the traditional canons of wall decoration and transforming the wallcovering into a true architectural installation integrated into the interior design.

Materials And Colour Palette

Glamora has developed a series of materials with a natural soul designed to be combined harmoniously with one another, expressing a look that embraces both contemporaneity and tradition. These include GlamBirch, a lightweight sheet of birch that highlights the warm essence of wood. GlamRafia, made of woven plant fibres, is defined by a dense and irregular visual rhythm that plays with the light, multiplying its effects. GlamCork entrusts its material beauty to a bleached cork, creating a refined atmosphere in the spaces it inhabits. And, lastly, GlamVelour, velvety soft to the touch and the eye, designed to delicately embellish the space with a palette of mellow shades.

Materials that join GlamPure, a non-woven fabric made of pure linen and viscose, and GlamSatin, viscose with mineral powder characterised by a special iridescent finish that evokes the sheen of silk. The colour palette that emerges is a symphony of grey, pink, ivory and cream tones, ideal for refined and contemporary interiors in a constant dialogue between minimalism and taste for decoration.

Design

The combination of different materials creates a unique composition, where each element interacts with the others in a harmonious balance. With its distinctive set composition and modular design, the collection offers creative freedom to architects and interior designers, allowing them to design entire walls with the same, repeated pattern, or juxtapose different patterns and create sequences. One alternative that can create a visual counterpoint, is to combine a plain material with a pattern. Glamora offers a choice of two plain materials: GlamPure, the organic wallcovering made of European linen, and GlamSatin, a viscose with a textured, pearlescent hand.

Sustainability

In Glamora, sustainability isn't a project. Sustainability is an attitude that can be seen in everything the company does. In particular, in the way wallcoverings are designed, produced and packaged. The Madama Butterfly Collection is also made with the environment in mind: all materials are free from V.O.C.s (Volatile Organic Compounds), the elements on the Substances of Very High Concern (SVHC) list and in the Restricted Substances Declaration. The inks used are environmentally friendly and the packaging is completely recyclable.

Glamora's Madama Butterfly Collection - Association for Industrial Design

On 30 October, the exhibition of design products selected for 2024 by the ADI (Association for Industrial Design) Permanent Design Observatory opened at the ADI Design Museum in Milan. Among the 219 selected products is Glamora's Madama Butterfly Collection, the wallcovering collection inspired by Giacomo Puccini's eponymous opera and characterised by a perfect balance between compositional freedom and rigorous geometry, between logic and sentiment.

Madama Butterfly Collection consists of five subjects, whose names evoke some of the most poetic verses from Puccini's opera: Dolci Voli Dell'Amor, Un Bel Di Vedremo, Al Primo Incontro, Confin Del Mare and Addio Fiorito. By an exciting twist of fate, moreover, from 1887 to 1900 Giacomo Puccini lived in the very building in Milan where the Glamora showroom is now located and composed some of his most famous operas there, including Tosca, La BohÃ©me and Manon Lescaut.

Madama Butterfly Collection, Glamora has set out to go beyond the traditional canons of wall decoration thanks to a composition of eclectic materials such as birch sheets, raffia, cork, velvet, linen and viscose, which have been combined according to the company's distinctive style in a colour palette that is a symphony of natural colours.