Knowing the Enigmatic Journey of Astral Bathware
- August 23, 2024
- By: Editorial Team
- SUCCESS STORIES
Mr. Kairav Engineer, Executive Director at Astral Limited
In the realm of pipe manufacturing, where craftsmanship meets industrial precision, few names resonate with the same authority and legacy as Astral Limited. At the heart of Astral Limited’s success lies a dedication to excellence in every aspect of their operations. Consistently leading the way in terms of innovation and technology, each product embodies a tradition of craftsmanship that spans generations.
What’s Astral Bathware? It’s a bathware company that offers a wide range of sanitaryware products. The firm assures to provide finest services by adhering to a customer-centric attitude. From the first moment of research to the correct product selection through installation and even after a purchase, their support is always available. They have won recognition and honors for its dedication to pushing boundaries and creating new standards.
Let’s dive into details as Mr. Kairav Engineer speaks more about the Astral Bathware from the brand exclusively with Building Material Reporter.
Your journey throughout has been diligent. What’s your outlook on the evolution of the bathware companies in India?
The bathware industry is witnessing key changes as, for consumers, bathrooms as a space are getting much more attention. Trends indicate that consumers don’t mind paying little extra for products which offer judicious balance between functionality and aesthetics in bespoke bathware.
Vast range of products at the brand’s latest Ahmedabad showroom
What are Astral Bathware’s plans ahead?
We have been market leaders in the plumbing business for more than 2 decades now. With the comfort and confidence of our Nationwide partner network, we are well poised for an accelerated growth path in bathware design business too. Our goal is to enhance our reach from 3000 No. of Partners to 10,000 number of partners in 2 years. We shall create our own unique identity of ‘Affordable Luxury’ in this segment.
What edge does Astral Bathware have in the market where innovative experiences and preferences are getting over traditional designs?
From day one, our focus has been in providing path breaking products designs and solutions in interior design too. Our products are contemporary yet practical in functional usage. Our Celestia range of products are sort of a benchmark in the industry and consumers who seek fashionable yet comfortable products vouch for the exceptional quality of our range.
Engineered with Elegance’- with this motto, what’s making Astral Bathware unique?
We believe that beauty is always beyond being just skin deep. It is beyond aesthetics and beyond just glow and glitter. We believe true beauty is the perfect blend of form and function, something that gives us a sense of fulfillment, something that enhances design narrative, and something which brings about a good sense far and wide.
Astral Bathware, across its Celestia, Imperia, Premia, and Gloria range, reflects true beauty and has stamps of excellence. Our products are crafted with precision using the highest quality imported material and elements in construction. Every sleek edge, every smooth lever, and every minute component has been designed and engineered with elegance! And anchored to this philosophy, we are confident that this range of Bathware will do everyday magic in your lives!
What kind of market demand are you expecting going forward?
Market for all building material products is on the rise in India due to the government focus on housing for all. We are quite bullish about growth in the segment and we shall continue to grow at 2X pace of Industry growth.
Astral’s focus has been in providing path breaking products designs and solutions
With such dynamism, what are some business practices which have not changed in your journey?
Astral for more than 2 decades has been like a family for our 2,29,000 No. of partners. Taking care of our partners in all market conditions and helping them generate secondary business has been a hallmark of our success. This approach of ease of doing business has not changed in our journey.
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